Since social media has been rapidly emerging, everyone seems to have their own opportunity to become an artist. The opportunity was properly utilized by Devina Aureel from Malang. Starting from a fad using Instagram, Devina began her adventure in cyberspace. The limited duration of videos that can be uploaded on Instagram has forced her to switch to a more competent social media platform. Finally, Devina began to explore the world of YouTube. On YouTube, she posts videos that show her fun and ridiculous side. Her unique content has attracted quite a substantial number of followers across various social media channels. No wonder if until May 2016, her followers on Instagram reached 630,000 already. Likewise, her subscribers on YouTube reached the high number of 30,000. At ON OFF Festival, she will be bringing Zhela along with her to put on a performance of sweet sounds.